Posted by Inuvo Marketing on Fri, Jul 30, 2010 @ 08:31 AM
The 2010 Inuvo Wii Bowling Tournament is now in full swing! We are holding this competition as a double elimination tournament. Twenty-four of Inuvo’s best and brightest have thrown their hat in the ring to be crowned the 2010 Inuvo Wii Bowling Champion. In the first round, there already were many upsets, as sure favorites have been defeated by newcomers.
We are now well into the second round of games and the loser’s bracket is starting to fill up. Since, this is a double elimination tournament, one person from the winner’s bracket and one person in the loser’s bracket will face off at the end of the tournament to determine who will be the first every Inuvo Wii Bowling Champion! This means that right now, no one has been eliminated from the tournament yet and next round things will start to heat up as the eliminations begin.
Here’s what the bracket looks like so far:
Posted by Inuvo Marketing on Fri, Jul 23, 2010 @ 08:00 AM
We have a very special treat for you today! Shelby Nousain, Business Development Manager at Inuvo, is back to help you hit another home run with these three insightful tips to making the most of your marketing efforts.
There’s no doubt that the affiliate marketing world is changing. We’ve seen re-bill offers fade out, the FTC step in and regulate advertisers promoting offers with non realistic sales pitches, Google slapping affiliates all over the place, and Facebook putting a stomp down on affiliates trying to promote certain types of offers.
You may be screaming to yourself, wondering what’s happening and where’s where your business is going? How can you keep on top of all of these changes and maintain a profitable business? Well, the time tested virtue remains true in the affiliate industry as well – adapt or die! In this blog, I’ll give you three tips on how to maintain long-term success not only in affiliate marketing, but any business you pursue.
- Do what everyone else isn’t doing.
We’ve all bought the eBooks and read the super affiliate blogs with the exact blueprints on how they made $25,000 per week with their technique. You may have even used some of these techniques with limited to marginal success, but understand that if your reading something that’s published by these guys, everyone’s using the exact same strategies. And rest assured: they are one step ahead of the game, too! They’re writing about what they did in the past, not necessarily what they’re still doing today. Most likely, they’ve moved on to their new technique/niche that you’ll be hearing about in six months. I’m not saying not to read these articles; obviously these strategies have worked, and there is value in them. The principle to success is not to learn these techniques and copy them, but rather to learn the principles of why those techniques are successful and apply them to a new niche, media source, or business model.
- Recognize trends and capitalize on them
This builds on the last principle of focusing efforts on doing what everyone else isn’t doing. Your goal should be to find increasingly popular trends and capitalize on them. This is how the big guys make their money. They were the first to advertise on Facebook and the first to open up Twitter accounts to grow their followers into the thousands. The early adaptors had to put in the hard work to find what techniques worked, but once they did, they were able to profit from it because the flood of affiliates had not made their way there yet. As my college professor once taught “You must skate to where the puck is going, not to where it is right now.”
- Create value for your visitors
In order for your visitors/customers to take action, they must have a perceived value that they will benefit from it. Remember that when you’re creating your next landing page, PPC ad, or mini-site. Create your ad, then take a step back, put yourself in your visitor’s shoes and walk through the ad yourself. Ask yourself: “Does this clearly communicate the value of what I’m offering my visitors?” If so, you’re ready to rock and roll with a great campaign!
These are just three things to remember to help keep the revenue rollin’ in throughout the rest of 2010 and beyond!
Posted by Inuvo Marketing on Thu, May 27, 2010 @ 07:52 AM
Are you a ringtone publisher or looking into publishing mobile offers? If so, you've likely heard of Flycell! They are responsible for some of the best offers in their niche and in the Inuvo Platform.
Flycell is the premiere online destination for people who want to personalize their phones with the newest and hottest entertainment, sports, games and other fun mobile and online content that reflect their unique digital lifestyles.
Flycell delivers online media, mobile entertainment and personalization services on the fly to customers all across the globe. From ringtones or wallpapers to games and themes, Flycell has everything people need for their personalized mobile lifestyles.
With its track record of growth and high customer satisfaction, many wireless operators partner with Flycell to offer their subscribers new, compelling mobile content services. Music labels, game developers and other producers of mobile content partner with Flycell as a way to reach millions of new customers.
Flycell chose to partner with the Inuvo Platform to offer its publishers the best performing mobile acquisition based offer on the net. One of the Inuvo Platform’s current top offers is Flycell’s Smooth Green – US traffic campaign that pays $13.33 per user pin submit. Through this offer, users get 25 new ringtones at signup plus an additional 10 credits every month with a subscription cost of only $9.99. Sounds like a great deal with an even better payout! Make sure to join this offer today
While you’re taking a look at what Flycell has to offer, don’t forget to check out US Dynamic Artist which is also a top-performing offer.
Posted by Inuvo Marketing on Tue, May 11, 2010 @ 10:39 AM
Today’s edition of Advertiser Corner was written by one of our guest blog contributors, Shelby Nousain, Business Development Manager at Inuvo. Advertiser Corner is a series devoted to bringing important news, tips and tricks to our valued advertisers. Take a moment to learn some important tips in developing landing pages in Shelby’s blog found below.
One of the most important aspects of having a product or service to offer your prospective user base is being able to sell it. Traditionally in online media, this consists of creating websites, or landing pages, that encourage visitors to continually progress to the next step, until they ultimately make a purchase, or submit their contact information to you with interest in your offering. But how do you grab their attention and guide them through that process effectively? In the affiliate world that means having a landing page that catches the visitor’s attention quickly, explains the value of your product/service, and encourages them to complete the desired action. Here are some important aspects of many successful landing pages:
- Bulleted List– This is a great way to catch a viewer’s attention, and quickly inform them on what you have to offer. We live in a world of people with very short attention spans. In fact, I congratulate you if you’ve actually made it this far in the article! J Make sure you’re able to grab their attention within the first 10-15 seconds of viewing the page. If you can’t, likely they’ll be goners, never to return again.
- Important Information Above the Fold – Again, if you have only 10-15 seconds to pique their attention so you’ll want to include the majority of the important information above the fold. What does “above the fold” refer to? This is an old print newspaper term that has been adapted to the web to now mean the information that is displayed on a page without having to scroll down. This ensures they’ll be able to see it on first glance without having to scroll down the page.
- Call to Action– You can have the best product or service in the world, but if you don’t ask the consumer to take action then what good is it? Make sure you’re clearly telling them how to take the next step.
- Submit Button– It’s surprising how small changes to your “submit” or “buy it” button impacts the conversion rate. Keep in mind that size, shape, color, and wording all affect consumers’ decisions.
- Split Test – Now that we have all of the variables to play with, start experimenting to discover the highest converting landing page for your offer. A great tool to help you do this is Google’s Website Optimizer. It allows you to compare a control landing page with an experimental landing page to find the best converter.
Those are just a few upon many aspects that should be considered when designing a landing page. Remember, be creative and never be satisfied with your current conversion rate, always be optimizing!
If you have any topics you’d like to see covered in upcoming editions of Advertiser Corner, please make sure to post them as a comment below. If you’d like to drop Shelby a line, you can do so by emailing him at Shelby.Nousain@inuvo.com.
Posted by Inuvo Marketing on Thu, Apr 15, 2010 @ 08:44 AM
The Inuvo Team will be at this year's ad:tech San Francisco next week on April 20-21, 2010. We are always on the hunt for new opportunities and forging longstanding, profitable relationships with publishers, advertisers, lead buyers and lead aggregators. We want to do business with you, so now's the time to get in contact with a member of Inuvo's team to meet and discuss how we can start working together.
Secure your meeting time today to learn about the benefits of working with the Inuvo Platform. With the Inuvo Platform you are able to:
- Gain access to the hottest, top-paying offers in the industry.
- Earn more money by referring quality publishers.
- Work in a sleek, easy to navigate interface which puts your most important information at your fingertips.
- Generate detailed custom reporting and statistics in a flash.
- Work with an experienced and dedicated team.
- Provide feedback and suggestions directly to our development team.
Already working with Inuvo? Meet with us to find out more about the new features and enhancements we have been releasing each month, such as:
- Advanced offer search and filtering capabilities so you can focus on the niche you know best.
- Direct Linking to any offer where an advertiser has enabled this feature.
- Piggyback pixels.
- Exciting new features based on your feedback and suggestions are added monthly!
Our ad:tech San Francisco Inuvo Team has a wide range of experience in the performance-based marketing industry as a whole and specifically, with the Inuvo Platform and it's many benefits for both publishers and advertisers. Make sure to contact us today so you get plenty of time to discuss your needs and learn how we can work together to make the best out of your marketing efforts!
Not attending ad:tech San Francisco? Fill out the contact form below and we’ll be in touch shortly!
Posted by Inuvo Marketing on Tue, Mar 23, 2010 @ 10:03 AM
The Inuvo Team is gearing up for this year's ad:tech San Francisco. Ad:tech San Francisco is happening on April 20-21, 2010 at Moscone Center North and we'll be there looking to meet with you. We are always on the hunt for new opportunities and forging longstanding, profitable relationships with publishers, advertisers, lead buyers and lead aggregators. We want to do business with you, so make sure you get in contact with a member of Inuvo's team today to set up a convenient time to sit down and discuss how we can work together.
Secure your meeting time today to learn about the benefits of working with the Inuvo Platform. With the Inuvo Platform you are able to:
- Gain access to the hottest, top-paying offers in the industry.
- Earn more money by referring quality publishers.
- Work in a sleek, easy to navigate interface which puts your most important information at your fingertips.
- Generate detailed custom reporting and statistics in a flash.
- Work with an experienced and dedicated team.
- Provide feedback and suggestions directly to our development team.
Already working with Inuvo? Meet with us to find out more about the new features and enhancements we have been releasing each month, such as:
- Advanced offer search and filtering capabilities so you can focus on the niche you know best.
- Direct Linking to any offer where an advertiser has enabled this feature.
- Piggyback pixels.
- Exciting new features based on your feedback and suggestions are added monthly!
Our ad:tech San Francisco Inuvo Team has a wide range of experience in the performance-based marketing industry as a whole and specifically, with the Inuvo Platform and it's many benefits for both publishers and advertisers. Make sure to contact us today so you get plenty of time to discuss your needs and learn how we can work together to make the best out of your marketing efforts!
Not attending ad:tech San Francisco? Fill out the contact form below and we’ll be in touch shortly!
Posted by Inuvo Marketing on Fri, Nov 13, 2009 @ 01:42 PM
Shelby taking in the sights & sounds of Time Square.
Wow! What a busy couple of weeks it has been for Inuvo. Last week we attended ad:tech New York, and this week we have been working to catch up with the many new and existing clients we were able to meet up with while there. The buzz surrounding the Inuvo Platform is building as we enter our fourth month of beta.
This was Business Development Manager, Shelby Nousain’s first trip to ad:tech New York. Here are his thoughts on the conference:
“ad:tech New York provided a great opportunity for us to meet face to face with clients as opposed to the usual emailing and talking on the phone. This type of personal interaction is a great help in forming stronger relationships with our clients and prepares Inuvo for bigger and better things.”
Chris attempting to navigate NYC with his iPhone.
"There was certainly a sense of optimism this year at ad:tech New York, “ said Chris Gerbick, Business Development Manager, who came back from the conference feeling good. “After many down months, businesses, including our own, appear poised for an improved Q4 and positive growth for 2010. 2010 is going to be a good year for a lot of businesses in our industry."
Aside from business meetings, our team enjoyed the mild New York weather as a much needed break from the Florida heat! It was nice to break out jackets and coats for a change. It was also quite an adjustment to navigate the Subway, since we are all so used to driving our cars here in the Tampa Bay area. I’m sure this was quite a sight for the locals!
Didn’t make it to ad:tech? Not a problem! Contact the team at
sales@inuvo.com today to see how we can work together.
Posted by Inuvo Marketing on Mon, Oct 26, 2009 @ 01:57 PM
In this edition of Advertiser Corner we have some great ideas from Shelby Nousain, Business Development Manager, on how to stand out from the crowd. Many of you have already worked with Shelby in the PrimaryAds Network. If you haven’t worked with him yet, make sure to reach out to him at Shelby.Nousain@inuvo.com and set a time to meet up at ad:tech New York!
Competition has recently become increasingly intense for CPA advertisers. Between bidding wars to keep publishers from jumping ship, similar offers with slightly higher payouts, and the Fedral Trade Commission (FTC) cracking down on landing page language, it has been progressively more difficult to produce a profitable offer. How do you differentiate yourself from the masses to produce a unique, profitable offer? In this blog I’ll discuss two ideas that will help you ensure you are on your way. First, go International! In life we’ve all learned that to be truly successful you have to go where everyone else isn’t. If a product or service is successful in the US, there’s a good chance that it would be successful in Europe, or maybe Australia. Not only is keyword bidding cheaper, but by bringing a success product to a new market, you are setting things up for massive growth. Imagine if you were one of the first to create an acai offer just 12 months ago!
Second, get niche focused. Take a product and make it more niche focused. The most successful offers on our network have laser targeted landing pages, focusing on a niche market. Instead of making a general debt offer, why not create a debt offer targeted towards college students or foreclosed home owners? The landing pages with the highest EPCs and conversion rates are targeted towards a very specific audience and can address their very specific needs. This will make an offer much more attractive to publishers as well, as they tend to have specific markets they work with.
Those are two ways in which advertisers can stay ahead of the game and find success in an increasingly competitive market. Heed this advice and bring your offer to the Inuvo Platform! You can sign up here https://platform.inuvo.com/register/advertiser/new or contact me at Shelby.nousain@inuvo.com.
Posted by Inuvo Marketing on Thu, Oct 08, 2009 @ 02:13 PM
November is closer than you think and soon ad:tech New York will be upon us. The Inuvo Team will be attending the show November 4-5 and we are anxious to meet with you! We have a lot to share in regards to the Inuvo Platform, and want to hear how we can help boost your revenue.
- Publishers, did you know you can earn extra commission by referring new publishers to the Inuvo Platform?
- Advertisers, did you know you can refer your own publishers and put more money in your pocket?
We are scheduling meetings now, so contact us soon to ensure you don’t miss out! With an in-depth knowledge of performance-based marketing and a passion for connecting with new and existing clients, we can assist you with developing new ways to help you grow your revenue. See you in New York!
Danielle Eager
Director of Sales
Danielle.Eager@inuvo.com
727.324.0211 X2154 | 
Chris Gerbick
Business Development Manager
727.324.0211 x7228 |
Shelby Nousain
Business Development Manager
727.324.0211 x 2169 |
Posted by Inuvo Marketing on Wed, Sep 30, 2009 @ 02:18 PM
As promised, we have a brand new feature rollout for you today! This October 2009 update is ahead of schedule and has many exciting enhancements – some of which were submitted through our Feedback Forum.
Our new Publisher Features are:
- Feedback and Support Links - The Feedback Tab is now present inside of the Inuvo Platform for your convenience. Additionally, in the footer of each page you will find a "Feedback and Suggestions" text link that will also take you to the Feedback Forum. We have also added a "Support" link in the footer of each page. This update was submitted to us via our Feedback Forum!
- Offer Landing Page Previews – Want to preview the landing page of an offer before deciding if you want to join the offer? Just navigate to any of the locations mentioned below and check it out. This update was submitted to us via our Feedback Forum!
- This can quickly be accessed from:
- Dashboard: Click on any offer and viewing the Offers Details. “Offer Landing Page” is right below the “Offer Description”.
- Browse Offers: Click on any offer and viewing the Offers Details. “Offer Landing Page” is right below the “Offer Description”.
- My Creative: Click on the link icon on the bottom left corner of any creative.
Join me, Stacey Farooqui, Community Manager, on a video tour of the Offer Landing Page Preview feature:
Inuvo Offer Landing Page Preview from Stacey Farooqui on Vimeo.
- Payment Frequency – View this to find out your current payment schedule.
- When you are logged into your publisher account, click on “Account” and then “Billing Details” and you will now see “Payment Frequency” along with the details.
- Payment Reports - Use this feature to see your past payments and upcoming payments.
- This is now available under “Reports”. When you are logged into your publisher account, click on “Reports” and then “Payments.”
If you are an Inuvo Advertiser, we have the following list of exciting updates to share with you:
- Offer Logos - Further personalize your Inuvo experience by uploading offer-specific logos.
- About the Advertiser - This feature is helpful, especially if you are a small business, to help get publishers familiarized with you.
Learn more about these updates with this video tour by Shelby Nousain, Sales Manager:
- Invoices and Reports - You now have access to detailed invoices and reports.
- You can now access your invoices in three ways:
- Invoices will now be emailed to you.
- When you are logged into your advertiser account, click on “Reports” and then “Payments.”
- When you are logged into your advertiser account, click on “Account” and then “Billing” and then “View Detailed Billing History.”
Take a tour with me through Advertiser Invoices and Reports:
Last, but not least, we are now open to international advertisers and publishers.
Keep your great ideas rolling in to our Feedback Forum so we can continue to deliver you the best experience in performance-based marketing! We value your opinion and suggestions and have already added a number of new features based on your feedback. Stay tuned as we continue to add more features to the Inuvo Platform.