April 2010 Inuvo Platform New Features and Updates: Part One

Today we have the first part of a pretty large update to the Inuvo Platform to share with you as a result of this month’s release.  This month our development team focused on improving existing items and adding in a few new features.  This blog will highlight these items and the videos included below will walk you through each.

Advertiser Features:

• Updated Offer Details Page – To locate this page, log into your Inuvo Advertiser account and click on any of your offers on your Dashboard. Also, this is the same page you will arrive at once you have completed the Offer Wizard.  You’ll now see the entire integration, testing and publisher management process laid out in detailed steps in the right side column.
  • Step 1 – Tracking Pixel
    • Complete this step in order to track transactions sent to you from Inuvo Publishers
  • Step 2 – Direct Linking (Optional)
    • Complete this optional step only if you’d like to allow publisher to directly link to your landing pages.
  • Step 3 – Test Your Offer
    • Work with the Inuvo Platformteam to ensure the tracking pixel is firing and you are ready to launch.
  • Step 4 – Invite Publishers (Optional)
    • Once your offer is live,the entire Inuvo Platform team is notified and begins working to recruit current Inuvo Publishers to your offer.  Your offer’s landing page will be displayed on our Facebook and Twitter accounts as well as included in the next issue of our Publisher Digest. In addition, our team of Affiliate Managers will handpick publishers they feel would be the best match for your offer and will contact them personally in order to get them interested in running your offer. 
      
      We also encourage you to recruit any current publishers you have a relationship with or recruit brand new publishers to run your offers.  Complete this step to generate a recruitment link and/or recruitment email.
  • Step 5 – Creatives
    • This is where you’llupload the creative you would like your publishers to use when promoting your offer. The Inuvo Platform is home to many types of publishers; generally the more creative supplied, the more attractive an offer becomes to potential publishers.
  • Step 6 – Add/Edit Commission Structures
    • Complete this step if you’d like to offer various pay rates to publishers or publisher groups, setup tiers or edit your existing offer payout.
  • Step 7 – Piggyback Pixels (Optional)
    • Complete this step on an as needed basis, if you’d like to allow publishers running your offers to track their stats in their own solution in addition to the Inuvo Platform.

• Updated Commission Structures Page – To locate this page, log into your Inuvo Advertiser account and click on any of your offers on your Dashboard.  Scroll down until you come to Step 6 – Add/Edit Commission Structures on the right side column.  Click on the link and you will be taken to the Commission Structures page.
  • If you’d like to edit an existing commission structure, click on Edit Details, update the commission structure to the new information you desire and click Update.
  • To create a new commission structure, click on New Commission Structure on the top right, input the details of your new commission structure and click on Save.
    • Please Note:  Once you have saved your new commission structure, you will need to click on Publisher Commission Structures on the Commission Structures page in order to begin adding publishers into the new commission structure.

• Updated Offer Wizard – The Offer Wizard is a quick and easy way to add your new offers into the Inuvo Platform.  You will find the Offer Wizard on the top right side of both the Dashboard and My Offers pages.  To begin the Offer Wizard, click on Start Now!  The Offer Wizard is completed in these four simple steps:
  • Get Started – From here you will select if your offer is a Lead or Sales offer.
  • General Setup – This page will help you flesh out the details of your offer.
  • Commission Structure – Here you will specify the details of how much you will pay publishers.
  • Publishers – This is a list of options which will such things automatic or manual publisher approvals and if your offer is private or open to the entire publisher list.

Stay tuned tomorrow for Part Two of our April 2010 New Features!