How Inuvo Solves Affiliate Marketing Industry Problems for Advertisers

Hello everyone!  This is Chris Gerbick, Business Development Manager at Inuvo. I’ve worked at our company for about two years and I am confident in making this claim:  I was more excited about the Inuvo Platform’s release than anybody in the company.

Before the Inuvo Platform became available, it was my job to match advertisers with the My Affiliate Program technology (or MyAP®).  During this time, I spoke with countless advertisers and agencies and gained significant insight into what customers needed from an Affiliate Marketing technology and network.

From conversations with Affiliate Managers, Marketing Directors, and Business Owners, I positively knew that the Inuvo Platform was going to be a success.  First, it simplifies the means for advertisers and publishers to interact with one another.  Second, it appeals to a very broad group within the Affiliate Marketing industry.

Currently, advertisers typically work through dozens of lead aggregators, which in turn work with dozens of networks to connect with publishers.  Billions of dollars flow through dozens of aggregators, 500+ networks and tens of thousands of publishers.  Advertisers have difficulty controlling what publishers they work with, what they are paid, and what media is being used.  In short, advertisers lack control.

This current methodology is broken and cannot be sustained.  Publishers should earn more, but can’t for lack of a direct path to the advertiser. Advertisers need high-quality conversions, but lose control of ads because of multiple paths to potentially unsavory publishers. The Inuvo Platform corrects this inefficiency. Advertisers and large aggregators have a scalable, feature-rich technology platform to allow them to manage their publisher relationships directly and automatically.  Advertisers, which have traditionally avoided performance-based marketing due to control issues, now participate. Networks and aggregators which are value-negative or neutral are excluded. 

Inuvo enables a simple and efficient performance-based marketing economy to the extent that Inuvo creates the connection between advertisers and consumers.  Money flow enables more transparency, control, automation and participation.  We have an excellent cost comparison model that details this scenario—Email us at sales [at] inuvo [dot] com if you’d like to see it!

I just wrote a mouthful here, so let me summarize:  Inuvo provides advertisers direct control of their budget, what publishers they work with, and campaign media all in real-time.

Here’s my favorite part: The Inuvo Platform is built for everyone—from small, one-man sites to Internet Retailer 500 sites, and it’s simple to use!  Just create an account, follow the Offer Wizard to build an offer, load your account balance, and you’re rolling.  We have an excellent support staff in place when a client needs assistance. 

I’ll end on this note—the future of the Inuvo Platform is determined by client feedback.  Every month, we push new features and enhancements based on your feedback.  Some upcoming features include Publisher Ratings, API, Data Feeds, and SKU-based tracking.  When you start using the Inuvo Platform, be sure to utilize the Feedback feature on the left side of the screen.

Thanks everyone for lending your time to me.  If the sales team can be of any assistance to you, please email us at sales [at] inuvo [dot] com or call 727-324-0211.