Inuvo Advertisers: Let's Get Seasonal!
Before you know it, Summer will be over and Fall will be upon us! Now is the time to start looking forward to the Fall and Winter seasons and the marketing opportunities that the last remaining months of the year make available.
We all know that marketing is a world-wide phenomenon, so be sure you have thoroughly researched your target market’s customs, traditions, holidays and more. More interest should be given to advertisements that your target audience deems as relevant and of interest to them. Look for creative ways to tie your offers into upcoming holiday and events. Keeping your advertisements and creative package updated and timely is an easy way to reinvigorate interest from current and potential publishers.
If you are marketing to people in the United States, we have a string of holidays throughout Fall and Winter that you can use to your advantage. A few weeks from now we will be celebrating Labor Day! Can you believe we are already that far into 2010? Then in the blink of an eye Eid-al-Fitr, Halloween, Thanksgiving, Kwanzaa, Hanukah, Christmas and New Year’s Eve will be knocking on the door. If you are targeting the United States, take some time to decide which, or all, of these holidays fit your audience and start working on your game plan now for new creative, special promotions, and more.
Publishers appreciate advertisers who are on the ball and remain involved in continuing to improve their offers. Make sure to get your seasonal creative loaded into the Inuvo Platform early so publishers have plenty of time to get it set in their workflow and so they are able to provide you with any specific feedback without being in a huge rush or completely miss key dates. Being proactive and allowing your publishers plenty of time to update existing creative or create new campaigns is a great way to win trust, loyalty and set yourself apart from the pack.
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