The Inuvo Platform Now Supports Pay Per Click Offers

We are pleased to announce that the Inuvo Platform has recently been updated to support Pay Per Click (PPC) offers.  What is PPC?  PPC is exactly what it sounds like; an advertiser pays a publisher for every click they generate on the provided creative.  In this blog I’ll give you the important details from both an advertiser and publisher perspective on this exciting new feature.

Here are the differences for advertisers to keep in mind when creating a Pay Per Click offer:

• All transactions are set to be auto-approved.
• PPC offers are denoted with a blue square “Click” icon. 
• Each PPC offer has a built-in limit of one transaction per hour per IP address.
• The ability to limit transactions to only specific domains is not available.
• The ability to set a specific cookie life is not available.
• Host and Post creative type is not available.

The key updates for publishers are:

• Browse Offers now has a Filter By option for viewing Pay Per Click offers only.
• PPC offers are denoted with a blue square “Click” icon. 
• Each PPC offer has a built-in limit of one transaction per hour per IP address.

We are working hard to bring you the best features and updates in the industry on an ongoing basis.  If you have any features you’d like to see in the Inuvo Platform, make sure to visit our feedback forum and speak your mind.