Inuvo's June 2010 Employee Spotlight: Stephanie Bernier

As we usher in the Summer months, we have a new Employee Spotlight to share with you.  For the month of June 2010, Stephanie Bernier is in the Inuvo spotlight! For over five years Stephanie has worked as our Senior Affiliate Manager. Many of our publishers have come to know her well during this time. Additionally, Stephanie contributes to the Publisher Corner series on the Inuvo Blog.  Please, take a moment to check out the Q&A below and introduce yourself at Stephanie [dot] Bernier [at] inuvo [dot] com.

Inuvo: Hello Stephanie, please tell us a bit about yourself:

Stephanie:  I have lived in Florida for almost 12 years. I am married and have a 9 year old daughter, Emily.  I was born in Wisconsin and have lived in Pennsylvania and Georgia; however I was raised primarily on Cape Cod.  Growing up, I spent summers at the beach on the Cape, so I’m glad to be able to offer that to my daughter here in Florida as well!  I love outdoor sports such as swimming, running, walking, biking and hitting the beach.  The West Coast of Florida has so much to offer, we are always trying to cover all there is to do!


Inuvo:  What is your professional background?

Stephanie:  After graduating college in Rhode Island with a degree in Communications, I moved to the Washington D.C. area and began working for the U.S. Federal Food and Drug Administration in the Press Office. I was a Public Affairs Specialist for 9 years.  My husband and I moved to Florida in 1998 due to his job relocation and I began working for an Affiliate Network that specialized in marketing financial products. I was an Affiliate Manager there for 7 years until I began employment with Inuvo.  It has been truly exciting to see the literal explosion and growth of this industry over this time period!

Inuvo: Any exciting projects you are working on?

Stephanie:   My project is a daily, ongoing process of reaching out to as many publishers as possible, learning their needs, what is working for them and what may not be working so well.  Ongoing communication with publishers is key.  I am continually prospecting for new publishers to get on board with Inuvo as well.

I am also working on gaining insight from publishers on what types of host and post offers they are interested in.  Inuvo is currently working on getting our host and post feature up and running. This is very exciting as we have many publishers who are interested in diving right into these offers once they are available.


Inuvo: What are your goals for June?

Stephanie: We have a wide variety of exclusives and many niche offers which can be “hidden gems” for our publishers.  My goals are to have more distribution on these offers and to set publishers up with the specialized offers we have for their niche. 

Since Inuvo gives publishers a direct link to advertisers (leaving out the middlemen), we offer top payouts and have the best conversions possible.  For example, publishers running ringtone offers should run Flycell offers on the Inuvo Platform, as we connect them directly with Flycell.  We’ve integrated the Inuvo Platform’s tracking functionality directly with Flycell’s lead collection system to ensure we track every single transaction in real-time. 

Inuvo: What are your goals for yourself and Inuvo?

Stephanie:  I want Inuvo to be the “go-to” network for publishers and advertisers for all of their marketing needs.  I thrive on feedback from my publishers which helps me get them exactly what they are after.  If we don’t have a particular offer, we have an aggressive Sales Team which can get any specific campaign quickly.

Inuvo:  What aspect of your role do you enjoy the most? 

Stephanie:  I love watching new publishers grow with us.  I enjoy helping them find offers that match their traffic well and see them take off. I enjoy helping them build upon their success and grow their revenue to new heights. I like to help people, and that’s what being an Affiliate Manager is all about!

Inuvo:  When you are not at work, what would we be most likely to find you doing?

Stephanie:   I enjoy spending time with my family at our local pool, beaches and parks. We keep busy with my daughter’s extracurricular activities such as competitive dance, so we travel frequently for competitions and performances.  It gets us out to visit new areas and attend special events, so it’s fun for all of us. I am also involved with my daughter’s school, our local community and our Church.