Inuvo's May 2010 Employee Spotlight: Trey Barrett

Here at Inuvo we are welcoming the month of May. To kick off the month, we have our May 2010 Employee to share with you. This month we are putting the spotlight on our VP of Strategy and Corporate Development, Trey Barrett.  Trey recently joined Inuvo three months ago and we are all happy to have him on our team!  Take a moment to drop him a line at Trey [dot] Barrett [at] inuvo [dot] com and welcome him aboard.

Inuvo: Hello Trey, please tell us a bit about yourself:

Trey: I live in Scott, Arkansas with my wife Shana and children, Olivia (6 years old) and Will (2 years old).  I was born in Cocoa Beach, Florida to parents that worked for the Apollo Space program, so I guess you could say I’m a Florida native.  The Barrett’s are water bugs and like sand between their toes as often as possible. We live on a lake in Scott, so to help satisfy our urge for sand we built a beach.  We call it Soft Shell Beach because in the spring Soft Shell turtles nest in the loose sand.

Inuvo:  What is your professional background?

Trey: I was very fortunate to have had parents who were involved in the development and growth of Acxiom.  As a result, I was exposed to and worked with many companies that used or delivered services into the Direct Marketing Industry--Data Processing, Catalog Mailers, List Management/Brokerage, Mail Processing and Response or Campaign Analytics. In early 2000, I sold a marketing services company I had founded with a friend and settled in Scott to start a family. In 2006, I joined Acxiom to lead developmental efforts to bring Acxiom products and services into the interactive marketing arena.

Inuvo: Any exciting projects you are working on?

Trey:  Several, but I think most importantly it is the work to develop a Strategic Roadmap that will guide Inuvo and help us determine which products and services we will need to provide our clients to differentiate Inuvo.  The interactive marketing industry is a rapidly changing place, but the goals of marketers and media providers are the same as twenty years ago…Positive ROI! Our goal is find the right features to help our clients reach their goals.

Inuvo: What are your goals for May?

Trey: To have established a clear strategic vision to guide product development.   To have implemented at least 2 projects delivering revenue growth for Inuvo.

Inuvo:  What are your goals for yourself and Inuvo?

Trey:  I’m still relatively new at Inuvo, so my first goal is to learn about our business, clients and the industry we serve.  Once I have a good understanding of the industry and issues facing us then we can set some long term goals.

Inuvo:  What aspect of your role do you enjoy the most? 

Trey:  It’s very exciting to have all the Inuvo assets in my sandbox.   There’s a great opportunity to bring together multiple pieces of the Inuvo family to have a positive impact on the whole company.

Inuvo:  When you are not at work, what would we be most likely to find you doing?

Trey: Babysitting. I love spending time with my little ones!