Meet Inuvo's July Employee Spotlight: Affiliate Manager David Troop!

For the month of July 2010 we are putting David Troop in the spotlight!  David has recently joined Inuvo as an Affiliate Manager and has been busy making certain the Inuvo Platform gets only the cream of the crop. Be on the lookout for his first article on the Inuvo Blog coming up next week.  Join us in welcoming david [dot] troop [at] inuvo [dot] com (David) to the team and read more about him in his spotlight, found below.

Inuvo: Hello David, please tell us a bit about yourself:

David:  I’ve recently relocated to Tampa from Raleigh, NC.  I lived in Raleigh for 20 years and really enjoyed the area but am finding Tampa to be a great place to live as well.  In 2006 I graduated from NC State with a Business Management degree (focus on marketing).  I’m a loyal NC State fan and am looking forward to football and basketball season. My favorite sport is soccer and I try to play as much as possible.  I’m also an Eagle Scout, Starbuck's fan and pretty good Sudoku player.


Inuvo:  What is your professional background?

David:  I’ve always enjoyed sales and worked as a sales person for Circuit City and Oakley through college.  After graduating from college I started working for an affiliate marketing company based out of Cary, NC called LinkConnector.  My role as an Affiliate Manager at LinkConnector involved recruiting, maintaining and growing affiliate accounts.   I really enjoy the online advertising industry and look forward to it growing immensely in the future.

Inuvo: Any exciting projects you are working on?

David:  I’m actively recruiting publishers to promote offers with Inuvo as well as monitoring current affiliates and I’m always closely monitoring traffic quality and performance.  I enjoy working with the affiliate and analytics teams to pre-determine fraudulent affiliates so we can ensure the highest possible quality for our advertisers.


Inuvo: What are your goals for July?

David: My goals are to launch 10 big publishers with Inuvo and have them running multiple offers.  I also plan on continuing to administer the strictest standards for approving publisher applications, so the Inuvo Platform can continue generating a higher quality of traffic for the advertisers.


Inuvo:  What are your goals for yourself and Inuvo?

David:  My goals for myself and Inuvo are to be an extremely profitable multi-channel marketing company for our affiliates and shareholders.


Inuvo:  What aspect of your role do you enjoy the most? 

David:  I enjoy meeting new clients and learning their unique methods to successfully promote a campaign. With the constant development of online advertising technology there is always something new to learn.

Inuvo:  When you are not at work, what would we be most likely to find you doing?

David: Running with my dog, Dutch, or playing soccer.

It's your turn!  Do you have any questions you'd like to ask David?