Piggyback Pixels and Affiliate Marketing - Part 2

In the first part of this blog series I took you through the basics of a standard pixel in the Inuvo Platform.  Today we are going to jump in to piggyback pixels and discover how they work and why they are beneficial to affiliate marketers.

A piggyback pixel is a secondary pixel that is in essence piggybacking on top of the Inuvo pixel that the advertiser has placed to track transactions that come to them from the Inuvo Platform.  This allows publishers to track their transactions in parallel with the Inuvo Platform.  If you are a publisher and you have an additional tracking solution you use, or if you are running a network, piggyback pixels are quite beneficial to you.  This will allow your network's publishers to also track their transactions in real-time.

If you are an advertiser looking to have your offers picked up by large publishers, and possibly networks of publishers, then you'll want to make sure you have this option available to them.  Publishers like to see their statistics in real-time so as to make sure they aren't spending time and money on a campaign that isn't working. This is a must-have for any publisher who is running their own network.

So, how do you get a piggyback pixel integrated?  For advertisers, the first step is to make sure you have a JavaScript pixel placed on your confirmation page from the Inuvo Platform.  To do this, simply login into your Inuvo Platform advertiser account, navigate to your offer and click-through to the Offer Details page.  Under "Step 1: Tracking Pixel" make sure the radio button next to JavaScript is selected. This will automatically generate a JavaScript pixel for you to copy and paste into your confirmation page.  Once this is completed and you have worked with the Inuvo Platform Support Team to ensure everything is up and running smoothly, you are now ready to allow publishers to have their pixels piggyback on the Inuvo Platform pixel.  

Once you receive a Piggyback Pixel request from one of your publishers, simply click on the Publishers section in your Inuvo Platform advertisers account and then click on their publisher number.  You'll then see a page with their details including which offers they have joined.  Click on the piggy icon on the corresponding offer, paste the pixel in the message box and click Add.  Double check that the drop down is set to "Activate" and you have successfully placed and activated your first piggyback pixel!  Make sure to email the Inuvo Platform Support Team so they can fire off a quick test and you are ready to roll!

For publishers, all you need to do is find an offer in the Inuvo Platform that you'd like to run in your tracking solution or network, set it up and then email your pixel and a test link over to the Inuvo Platform Support Team.  They'll work with the advertiser to ensure that piggyback pixels are enabled and that everything is tracking for everyone involved.

I hope you've found this blog series to be valuable and informative.  Please take a moment to leave your comments and questions below.