Six Ways to be Awesome on Twitter!

Are you actively Tweeting away on Twitter but just can’t seem to ‘get’ it?  Twitter is all about sharing information in the form of Tweets.  A Tweet consists of a message you are shouting to the world.  Twitter limits all Tweets to 140 characters so you’ll need to get creative to get your message across and give it the most impact possible.  Let’s focus on some tips to help you make the most out of those 140 characters!

Before you Tweet, here are some important items to consider:

• Target - Think about your ideal target audience and the types of information you want to share with them.  Tailor your messaging to fit the demographic you wish to engage with Twitter. 
• Conversation - Social Media is all about building relationships; don’t treat it as a one way street.  Join in on existing conversations, reply to Tweets from people you follow, create your own conversation piece and be sure to ask plenty of questions of your followers.
• Positive Content - Since your Twitter account is for marketing your company’s products or services, make sure to keep your Tweets professional.  You don’t want to bombard your current and potential customers with details of your personal life or items that could be taken as negative or inappropriate.
• Pace - Twitter is very fast paced.  Remain consistent in the timing of your Tweets.  If you Tweet five times one day and then disappear for two weeks, chances are people are going to forget about you.  Conversely, don’t blast your followers with 15 Tweets in a short amount of time.  Find a balance in the timing of your Tweets to remain in everyone’s mind in a positive way.
• Balance – Keep you goals in mind.  Why are you using Twitter?  Is your ultimate goal to drive new customers to your website?  If so, make sure that you sprinkle in Tweets that drive people to your website, but don’t overdo it.  Too many Tweets with the same marketing-based goal will become too repetitive and your followers will become bored.
• Keywords – Use relevant keywords in your Tweets so that people who are searching Twitter will come across you during their search.  This is a great way to earn yourself some brand new followers who never knew about your company.

With all of this in mind, it’s time to get Tweeting!

Want more helpful tips on how to use Twitter to market your business?  Download our free "Twitter for Marketing your Business" eBook now!