Information Collection and Use

We collect Personally Identifiable Information (“PII”) from Inuvo websites when you choose to provide it to us via an information request form or contact us email. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to, name, postal address, telephone number, email address, gender, birth date and information about your interests in and use of various products, programs and services. For example, you may choose to send us PII about yourself in an email or by completing an online form on an Inuvo website. We use this information to contact you to respond to an inquiry, and in some instances, certain parts of our Inuvo websites require requested PII for you to participate in programs and services. Once collected, we will store your PII for a reasonable time for record-keeping purposes and promotional marketing efforts.

Inuvo also collects PII on our websites when you sign up as an Account Holder. Account Holders include both Advertisers and Publishers who have been qualified and approved for access to an Inuvo product or service offering, or Consumers who have created an account to access one of our ecommerce websites. Account Holder information collected includes PII necessary to conduct business including, but not limited to, account holder name, phone number, email address, and/or tax ID number. Payments made to and/or from Inuvo require the provision of and specified collection of additional PII which may include, but is not limited to, bank account information and credit card numbers. Phone, facsimile, email and/or cell numbers may be used to contact Account Holders as needed.

 All Account Holder information collected is maintained in a password-protected environment. This information is used for client/customer service, media delivery, contact, billing-payables and receivables and/or other reporting purposes. Account Holders may change, update or add additional information about themselves online through our various Inuvo web sites.

We also collect Non-Personally Identifiable Information (Non-PII) via Inuvo websites and our various Technology Platforms. Non-PII cannot be used to contact any single person or entity and may include, but is not limited to, IP address, content viewed, ad interaction, interaction with other advertiser websites, browser type, Internet Service Provider, the time/date of your visit to the website, your computer’s operating system (e.g., Windows XP), search terms used and other click and browsing behavior.

Inuvo uses Non-PII for internal purposes such as to administer our websites, improve and customize our websites, and to understand and analyze how our websites are being used for marketing purposes.

Cookies and Web Beacons

We use cookies and web beacons to help manage our websites and analyze usage patterns. Cookies are small packets of data stored on a user’s computer that allow sites to recognize the computer when a user revisits a website. Cookies can be used to provide consumer services such as auto login, information delivery and a better understanding of how users interact with the site. These cookies enable sites to customize the site to a user’s needs and interests, so that they can be as valuable and relevant as possible.

Web beacons are small pieces of code placed on a web page to monitor the behavior of and collect data about the visitors viewing a web page. The use of a web beacon allows a website to record that someone has visited a particular webpage, along with additional Non-PII that the website may choose to include with the beacon.

You are always free to decline cookies. You can configure your browser to accept all cookies, reject all cookies, erase cookies or notify you when a cookie is set. For more information about cookies and web beacons, visit http://www.allaboutcookies.org/cookies/.

Public Forums

Inuvo websites make chat rooms, polls, surveys, forums, message boards, blogs commentary and/or news groups available to users. Please remember that any information that is disclosed in these areas becomes public information. You should exercise caution when deciding to disclose your PII through these channels.

Third-Party Websites

Inuvo websites may contain links to other websites, including Advertiser offers for Publisher participation. Third parties may perform functions on our behalf, such as fulfilling orders, providing promotional materials to our users, sending email, managing data, processing credit card payments or providing customer service. They have access to your personal information only to the extent necessary to perform their functions and may not use it for any other purpose.

Such websites may use cookies and/or other data collection tools. Inuvo is not responsible for the privacy practices, policies or content of such other websites. Inuvo encourages everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. Inuvo has no control over the use of information by third-party websites, and you should exercise caution when deciding to disclose any PII to those websites.